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Our Mission:
To innovate our understanding of the consumer economy through a modern economic index that redefines female purchasing behavior as a leading indicator of consumer confidence.
Women drive consumer spending, influencing an estimated 70-80% of household purchasing decisions.
By focusing on observable consumption behavior rather than perceptions alone, the WISE Index uses everyday purchasing decisions to better understand consumer confidence.
The index measures two critical spending categories: food & pantry management and personal discretionary self-care.
Our mobile survey platform enables recurring data collection from a larger population.
We believe the WISE Index has the potential to improve the predictive power of traditional economic indicators and effectively capture how households adapt to changing economic conditions. Thank you to all our participants!
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