WISE Research Lab, LLC

Women's Influence on Spending and the Economy (WISE). WISE Research Lab, LLC develops innovative economic indicators by studying female consumer behavior and spending patterns. Our research focuses on understanding how women's purchasing power and their impact on the broader consumer economy. By collecting and analyzing recurring survey data, we seek to understand how changes in everyday purchasing decisions reflect broader shifts in consumer confidence and economic conditions, as well as provide timely insights into the consumer economy.